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A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based

Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.

Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its

New Jersey is on its way to becoming the first state in the nation to require its schools to obtain a parent’s written permission at least two weeks prior

There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

American Home Guides is an online source for real estate information in four statewide markets. The list is made up of 28,541 home buyers who have used

Digital media measurement firm Media Metrix Inc. is buying Internet commerce researcher Jupiter Communications Inc. for about $342.7 million in stock,

Some 12% of all e-commerce orders in Canada are never filled, about twice the average in the United States, according to a recent study conducted by the

Millard Interactive, Peterborough, NH, has incorporated online banner advertising services into its family of interactive products, consulting and research