Search Results for: research

Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers

The total number of people with Internet access throughout Australia, Canada, Ireland, Japan, New Zealand, Singapore, the UK and the United States reached

IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

Blink while surfing and you may miss them: Nearly 52% of all online banner ads have three-week exposures, with almost one quarter (23.7%) running for

Nearly one-third of survey respondents that have purchased a product online in the past six months have had a bad experience while shopping online, according

Twenty-one percent of online shoppers keep products they have purchased online, rather than incur return shipping fees, a new survey reveals.The study,