Search Results for: research

Businesses will increase their annual spending by nearly 74% in the next three years on data warehousing and business intelligence systems, according

Bigfoot for Life ALC eManagement is now managing this opt-in e-mail list, which features more than 1.5 million people who registered at the Web site to

Customer-centric may be a hot buzzword in customer relationship management circles, but most financial service companies are still wrapped up in expanding their product lines, according to a new study…

Women like the convenience of the Internet as a way to save time, shop, communicate and find information, according to a recent study. The study, contracted

Internet advertising company DoubleClick Inc., New York, has formed a research division to measure site visits and Web advertising effectiveness. The

P&G, Coke make a new home for orphan brands. Will the experiment work? It’ll be at least a year before marketing staffers at Procter & Gamble and Coca-Cola

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now

Speedy Office Connections At-work broadband access is growing at lightning speed. The number of people with increased bandwidth at the office will more

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading