Search Results for: research

It’s the start of the new year, and time for everyone to make those resolutions that may or may not be broken. I’ve always ended up on the negative side

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

San Antonio. “The longer you keep a patient on a drug, the higher their lifetime value.”More than 45% of Americans don’t take medications as directed

Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing

BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are

E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that

Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical

IRMA urges DMers to use VHS The International Recording Media Association’s latest effort to promote VHS tape’s survival well into this decade focuses

DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT’S STILL NOT SAFE FROM CONTROVERSY.You know you’ve arrived – for better or worse