Search Results for: research
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Agencies
Divided We Stand
ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on
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Agencies
How to Organize Database Priorities
WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation
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Short Cuts
Winterberry Group, a New York-based consultancy, has formed the Digital Commerce Board, a group that will provide member companies with research studies,
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Live From New Orleans: Guarded Optimism, DIRECT Survey
Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data
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Live From New Orleans: Abacus Tracks Catalog Shoppers
Older folks are buying more items from catalogs but middle-aged people are ringing up the bills.This according to the just-released annual Abacus Consumer
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College Students Use Web to Buy Travel Services: Survey
College students use the Internet more than any other medium to research travel destinations, shop for travel deals or discounts, and purchase travel,
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Greenstone/Roberts Acquires Kupper Parker
Greenstone/Roberts Advertising Inc, Melville, NY, has completed its acquisition of Kupper Parker Communications Inc., a St. Louis-based integrated marketing
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Grand Prix Winner: Best Overall Campain
SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign
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Acquisition Mode
It was summer-time and the purchases were easy among promotion marketers.PROMO’s tracking of agency acquisitions took a month off in September to make