Search Results for: research

Cancer Research The 470,798-name list from the American Institute for Cancer Research is newly managed by RMI Direct Marketing Inc.Lighthouse The Lighthouse

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure

DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data

ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.