Search Results for: research

Burger King Corp., Miami, promoted Dana Frydman to vp-product marketing and Marco Moretti to vp-marketing research. Also, DeeDee Drays named senior director-alliances

In a perfect world, the McDonald’s would have been the most significant event in the summer of 2001. The events of Sept. 11, sadly, proved the whole affair

This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,

Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.

Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

Last week’s terrorist acts and the uncertainty that followed will cause overall mail response rates to plummet, predicts Andrew Davidson, vice president of competitive tracking services at Tarrytown, NY-based market research firm BAIGlobal.

In a multimillion-dollar campaign, Rodale unveils Organic Style People who care about the environment but also want to enjoy it are the target audience

Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.