Search Results for: research
-
Couponing: Nowhere to Go But Up
Consolidation took its toll as coupon spending slid in 2000.
-
Best Means Best
U.K.’s SPCA names the top promotions of 2000.
-
Agencies
Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
Tagged in: -
Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
-
Fulfillment: Click Happy
Online endeavors drive a 15.3-percent rise in fulfillment spending.
-
Comparing Apples To Orangutans
Everyone knows what apples are. William Tell shot one off his son’s head. A fellow named Johnny planted their seeds across the Midwest. And, we have been told, one a day keeps the doctor away.
-
New Arrangements at Hallmark
The Masters of The Moment figure it’s time for flowers, candy — and figure skating.
-
A New Recipe
Food is the main ingredient in current fast-food promotions.
-
PEOPLE
Agency Moves; Account Action; Client Side; Marketing Services