Search Results for: research

  • Conrad Direct Debuts List-Ordering Web Site

    List manager Conrad Direct has launched a Web site for researching and ordering large mailing lists, and enhanced databases. The site contains descriptions

  • List Revenue Central to New B-to-B Magazine

    The inaugural issue of IT Solution Journal rolled off the presses during the second week of February at a cost of $25,000, including production and shipping.

  • AT&T Site Wins Most Super Bowl Hits

    An AT&T Web site had the most hits online over Super Bowl weekend, for an ad tied to a television spot, Jupiter Media Metrix reported. The site launching

  • Credit Card Mail to Canada Hits Record in October

    A record 29.5 million credit card mail pieces were sent to Canadian households last October, according market research firm BAIGlobal Inc. October

  • A Sign of the Times

    Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year’s Viacom buyout of BET,

  • Bucket Brigade

    Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

  • NEW AND NOTEWORTHY TOOLS

    The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing’s new NowCode service: Advertisers add a #NOW logo

  • Brand Illusions

    The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

  • Rally to the Cause

    Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

  • The Marketing Mix (Up)

    Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these