Search Results for: research

  • direct listline

    New Lists LSC Mortgage Holders This database contains some 17 million names, including 4.2 million FHA/VA mortgage holders and the interest rate they

  • DIRECT Listline

    Processing The 105,087 recipients of this plant operation and processing solutions magazine include engineers, research and development workers, plant

  • DIRECT Listline

    General Nutrition Co. Active Gold Card Members These 2.7 million health conscious consumers have purchased the GNC gold card within the past 12 months.

  • Consumers Combat Online Credit Card Fraud

    Online fraud losses are adding up, and consumers are taking action. Some 5.2% of respondents to a recent survey conducted by GartnerG2 reported being victimized by credit card fraud last year and 1.9% were the victims of identity theft.

  • New and Noteworthy

    STAR INSURANCE Wondering how to avoid signing a celebrity endorser who’s going to be all washed up by the time your campaign rolls out? E-Poll, Encino,

  • Where are they Now?

    1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

  • Spreading the Word

    Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point

  • The Hands of Time

    When I graduated from U.C. Berkeley with a bachelor’s degree in History, then-governor of California Jerry Brown said at our commencement, History. Well,

  • Giant Leaps

    The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

  • All Wired Up

    What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics