Search Results for: research
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Agencies
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New Lists LSC Mortgage Holders This database contains some 17 million names, including 4.2 million FHA/VA mortgage holders and the interest rate they
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Processing The 105,087 recipients of this plant operation and processing solutions magazine include engineers, research and development workers, plant
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DIRECT Listline
General Nutrition Co. Active Gold Card Members These 2.7 million health conscious consumers have purchased the GNC gold card within the past 12 months.
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Consumers Combat Online Credit Card Fraud
Online fraud losses are adding up, and consumers are taking action. Some 5.2% of respondents to a recent survey conducted by GartnerG2 reported being victimized by credit card fraud last year and 1.9% were the victims of identity theft.
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New and Noteworthy
STAR INSURANCE Wondering how to avoid signing a celebrity endorser who’s going to be all washed up by the time your campaign rolls out? E-Poll, Encino,
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Where are they Now?
1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo
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Spreading the Word
Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point
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The Hands of Time
When I graduated from U.C. Berkeley with a bachelor’s degree in History, then-governor of California Jerry Brown said at our commencement, History. Well,
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Giant Leaps
The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi
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All Wired Up
What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics