Search Results for: research
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P&G, VIACOM INK $300 MILLION DEAL
Cincinnati-based Procter & Gamble last week signed a $300 million marketing deal with media giant Viacom that will link its brands to 12 television networks.
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Solutions Switches from Virgin to Recycled Paper
Norm Thompson Outfitters Inc. has switched from virgin paper to recycled paper in its Solutions catalog. The move comes after lengthy testing and research in an effort to increase the percentage of recycled paper in all three of the cataloger’s titles: Norm Thompson, Early Winters and Solutions.
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DIRECT Listline
Fairfield Mint Collectibles MOBs Mokrynski & Associates Inc. is now managing this list naming 77,298 last-12-month buyers from Fairfield Mint’s Vintage
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New Products and Services
New mobile marketing products from AvantGo Inc., San Mateo, CA, include: Mobile Research Surveys: Advertisers can create custom research surveys reaching
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Profiles: GMR Marketing
Gary Reynolds doesn’t want to set strategy. He’d rather be on the beach. Or the street, or at the Super Bowl, or wherever brands meet consumers at play.
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THE PROMO 100 – TOP PROMOTION AGENCIES 2001
2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400
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Profiles: Ryan Partnership
They say you should never forget where you came from and Ryan Partnership hasn’t. Opened as a packaged goods consultancy in 1984, the Westport, CT-based
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ACCOUNT ACTION
BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.’s hospitality division. Also, Competitive Logic,
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*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
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Common Causes
The world’s three largest advertising agencies London’s WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced