Search Results for: research

A CUSTOMER RELATIONSHIP MANAGEMENT INITIATIVE helped the Banking Administration Institute (BAI) cut direct mail expenditures for its last annual conference

Sappi Limited has purchased Potlatch Corp.’s Printing Papers business for $480 million. The deal includes the printing company’s business, brands, research

This year, Mother’s Day is receiving a little more attention from candy-by-mail marketer Hershey’s Gifts. While the company has long capitalized on traditional chocolate-giving holidays like Valentines Day, Easter and Christmas,Hershey’s has typically not given Mother’s Day the full front-page treatment. This year, a 2-pound chocolate Happy Mother’s Day greeting card takes up the entire front cover.

Global sales of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

NetRatings Inc. has bought DoubleClick Inc.’s @plan products for $18.5 million in cash and stock. The deal also included a multi-year research partnership

The Rhode Island Department of Motor Vehicles would have to obtain a person’s permission before sharing their personal information with third parties for marketing purposes under a bill unanimously approved by the state House of Representatives last week.

The National Football League, New York City, shook up its sponsor ranks in March with what are believed to be the largest deals in sports sponsorship

The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became