Search Results for: research

Consumers’ trust of Web content is very low. Only 29% of people surveyed said that they trust the information found on sites that sell products and services.

Aegis Communications Group Inc., Irving, TX has sold Elrick & Lavidge its marketing research division, to TNS Intersearch, a subsidiary of UK-based Taylor

Credit card prospecting mail volume reached an all-time high of 5 billion pieces in 2001, exceeding the previous year’s record of 3.5 billion, according to market research firm BAIGlobal Inc., Tarrytown, N.Y.

Twenty-three times as many consumers as usual referenced the Yellow Pages “Flags and Flagpoles” heading following the terrorist attacks of September 11,

Three online marketing firms have joined the Online Publishers Association (OPA) as associate members. The firms are media and research firm DoubleClick,

The U.S. Postal Service began testing a new program on Monday that lets mailers enhance their mail pieces with specially designed Post-It notes.

DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

The National Football League, New York City, last week cut veteran sponsors Coca-Cola, Miller Brewing Co., and Anheuser-Busch in favor of Pepsi-Cola Co.