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In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

A 60 Minutes II segment on consumer data use within the financial services industry is set to air on April 30, producer Harry Moses confirmed. The program

Wrigley’s Orbit sugarfree gum is challenging its competitor Trident in a taste test on the streets of Minneapolis. Orbit field reps — wearing researcher’s