Search Results for: research
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Olay Vitamins Ready Fall Launch
Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty
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List and Database News
Nurse Respondent E-Mail Database DM2, formerly known as Cahners Business Lists, is offering the Springhouse Nurse Respondent e-mail database. The 21,657
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Necessities, Family and Comfort Motivate Anxious Consumers: Yankelovich
The war in Iraq may have had an impact on consumer confidence, but it wasn’t a catalyst. Even without it, lingering anxieties from 9/11, proposed changed
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DraftWorldwide Names White Senior Vice President
DraftWorldwide New York has named Thomas E. White senior vice president, account director. Most recently, White served as COO for Third Age, Inc, an online
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Online Pharmacies No Threat to Drug Firms: Jupiter
U.S. consumers spent $700 million to purchase prescription drugs from foreign online pharmacies–including Canadian ones–in 2002, less than 0.4% of the
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Q&A: What Do Women Really Want?
The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior
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Catalina Marketing Names Michael Bechtol President and COO
Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role
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DoubleClick Divestitures Results in First Quarter Profitability
DoubleClick Inc., New York, generated $60.1 million in revenue during first quarter 2003, down from $83.7 million a year earlier. Much of the decline
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Got Milk? Fees are Constitutional
Dairy farmers must pay checkoff fees to fund ads and promos run by Dairy Management Inc. (DMI), a federal judge ruled late last month. A Pennsylvania
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Synovate Completes Viewscast Purchase
Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.