Search Results for: research

I am indebted to reader Jack Fountain for calling my attention to the subject of this issue’s makeover. He wrote me the following letter: As a subscriber

(Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

(Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since

Banking IT Master File Available from Worldata is this master file of 25,104 top financial. executives and IT managers with purchasing authority. It includes

Quiznos Sub, a growing sandwich chain, has planned a number of in-store enhancements to roll out across its more than 2,000 stores this year. The QSR’s

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

AT PRESS TIME, market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based

4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In