Search Results for: research

Direct-to-Consumer prescription advertising is working as well for the prescription drug market as it has been for the consumer packaged goods industry,

The Association for Interactive Marketing’s has named Amanda G. Watlington, director of research at iProspect and Heather Lloyd-Martin, president of SuccessWorks,

Booklist This American Library Association publication now boasts 19,693 subscribers, most of whom are library personnel. They have decision making power

ALC has launched a new division specializing in package insert, blow-in, bind-in, ride-along, co-op, statement stuffer and other media sales. The new

Thank goodness e-mail’s effectiveness appears to be on the wane just when regulatory scrutiny is heating up. In the course of researching recent articles

Schober Spain Business Executive Master File Kroll Direct Marketing Inc. has won the management of this file of nearly 1.7 million businesses in Spain

Schober Spain Business Executive Master File Kroll Direct Marketing Inc. has won the management of this file of nearly 1.7 million businesses in Spain

In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and

The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid