Search Results for: research

Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.

Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

(Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100

ALC of New York has Patricia Hoyt as senior account executive in its list brokerage division. Her responsibilities include circulation planning and response

Millard Group Inc. has been awarded management of the Arthritis Foundation file, with 195,000 last-12-month donors, and 470,000 36-month donors. Most

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing