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Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

As direct marketers, we know a lot about consumers. While more and more safeguards will be put in place to restrict our access to information about them,

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Patrick Carroll is unabashed about going where big tobacco companies can’t. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

Miami, FL-based Burger King Corp. announced the appointment of Dr. Joanne Lichten, Ph.D, RD, to the post of chief nutritionist last week. Dr. Lichten

Online marketers beware. What if someone’s e-mail inbox was inundated with hundreds or thousands of messages in a short period because of your Web site?

A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns

Cancer Research and Prevention Foundation This file consists of 89,929 individuals who have made a donation to this education and research organization.

A promotion under development will send a winner on a fabulous trip. But where to send them? That’s the quandary for clients and agencies when deciding

Chicago-based direct marketing firm Latham | SRM has opened an office in Honolulu, HI. Linh DePledge has been named to head the operation. DePeldge was