Search Results for: research
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Agencies
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NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and
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Agencies
Reichheld RECONSIDERS
Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This
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Analyze This: Jock Bickert Starts Database Psychologist
Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This
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Revel Tobacco Packs Test in 7-Eleven
U.S. Smokeless Tobacco Co. this month began testing Revel Tobacco Packs in Texas convenience stores. U.S. Smokeless plans to expand the test, which targets
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Dollar Bills Become Billboards for Promoting Miniseries
Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote
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Dollar Bills Become Billboards for Promoting Miniseries
Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote
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News Briefs
BERNHART ASSOCIATES EXECUTIVE SEARCH: has reported that nearly two-thirds of direct marketers are planning new hires this quarter, a sharp improvement
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Kellogg Canada Steps Up Government Tie-in
Kellogg Canada this month puts 800,000 pedometers in boxes of Special K cereal as part of a tie-in with the government. Specially marked boxes feature
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Agencies
PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.