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WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based WPP finalized its purchase agreement

Par 4 Golf Enthusiasts MKTG Services is now the list manager for this file of more than 2.2 million dedicated golfers. This new list has been culled from

(Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break

Nestl S.A. and Colgate-Palmolive Co. this week announced a joint venture to sell oral-care gum and candies worldwide. Beginning in early 2004, the two

Goodman Marketing Partners Inc., a full-service direct response marketing firm, has opened in San Anselmo, CA. Carolyn Goodman, formerly of the 360 Group,

The Institute for International Research has chosen ClientLogic Specialists Marketing Services to manage its 1 million-name file starting on July 1. The

Consider it a case of marketing by Keebler Elf: By using cookies within banner ads, Isuzu has been able to improve conversion to sale rates by 60% above

In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes

Wisdom Herbs, a marketer of herbal teas and related products, has tapped Integrated Marketing Group to implement a new direct marketing and branding effort.

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general