Search Results for: research
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Agencies
Follow the Dollar
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount
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I.D. CHECK
There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.
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Agencies
Bombay Co. Expands E-mail File
Thanks largely to in-store initiatives, Bombay Co.’s e-mail file has grown from about 20,000 names to 600,000 in two years. Matt Corey, the company’s
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Agencies
DIRECT listline
NEW LISTS Today’s Male This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products
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Trends Report: Saturation
I’m flying back to the East Coast via Chicago and realizing there is nothing more beautiful than a lightning storm this high up. I’m crammed into a small plane and the air condition doesn’t work
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Supreme Court to Rule on Beef Marketing
The U.S. Supreme Court will hear the case against the beef industry’s marketing program after a U.S. appeals court ruled that it’s unconstitutional to fund marketing through mandatory fees. The court’s decision could end the $80 million Cattlemen’s Beef …
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Short Cuts
Maria Marsala Herlihy has joined KnowledgeBase Marketing as senior vice president, strategic consulting and analytics. Previously, she was the senior
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Experian Automotive Acquires AutoCount
Experian Automotive has acquired AutoCount, a research firm that provides market share reporting on vehicle sales and financing. Experian Automotive is
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Sales at Hydron Grow 23%
Catalog and DR TV marketer Hydron Technologies Inc., of Pompano Beach, FL, has reported a 23% increase in its first quarter sales to $386,132, despite
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Verizon Sponsors SEM Trade Association
Verizon Information Services, publisher of Internet shopping directory Superpages.com, has joined the fledging Search Engine Marketing Professional Organization