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Financial service firms traditionally are sophisticated direct marketers, among the first to embrace life-stage and trigger-based marketing. But, as channel

Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements

Playing on a young man’s penchant for pretty girls and the irresistible allure of a great house party, Unilever created the perfect match to get its AXE

Jobs are coming back. Fifty-seven percent of marketing and advertising executives planned to add staff in the next 12 months, up from 44% in 2003, according

Jobs are coming back. Fifty-seven percent of marketing and advertising executives planned to add staff in the next 12 months, up from 44% in 2003, according

Nielsen Sports, a unit of Nielsen Media Research, is launching a new service to measure televised sports sponsorship media including in-stadium signage,

The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink