Search Results for: research

The “contextual” advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon as companies gravitate toward more

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet users want a national

Fifty-one percent of adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing, according to

Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These

E-mail list broker and manager NetCreations has created SurveyDirect, a new division devoted to the company’s market research clients. SurveyDirect joins

Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union

For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know

When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president

THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,