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Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium. The kits, the brainchild of the …

Harris Interactive the market research firm based in Rochester, NY has acquired Wirthlin Worldwide, an opinion research and consulting firm based in Reston, VA.

Keynote Systems Inc. an Internet performance monitoring company, will acquire Vividence Corp., a consumer research firm for approximately $20 million. The acquisition is expected to close within 30 days. Both firms are located in San Mateo, CA.

The American Dairy Association/National Dairy Council this month kicks off a three-year marketing partnership between its 3-A-Day of Dairy program and WebMD Weight Loss Clinic. The 3-A-Day/WebMD Weight Loss Challenge offers a free three-week …

New research on call centers indicates a split between customer and vendor attitudes, as well as wide-spread security concerns, according to a survey of corporate and business call and contact center users; contact center staff and managers; and outsourcers who run centers in the U.S. and overseas.

Financial services companies experience a 65% turnover in customers because of poor service provided by call centers.

The Incentive Marketing Association has set its sights on increasing corporate America’s use of incentives to drive sales and employee retention currently

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional