Search Results for: research

Greenfield Online Inc., an Internet survey firm based in Wilton, CT, has
reached an agreement to acquire all of OpinionSurveys.com’s online panel
members from Dohring Co.

Incentives and rebates are losing their umpf when it comes to influencing consumer decisions when buying a new car. While the average size of the cash rebates and incentives and the percentage of customers receiving them have both grown 10% …

College freshmen will spend an average of $1,200 on school supplies as they head off to campus this fall. More than half ($760) is earmarked for electronics, according to the National Retail Federation’s Back-to-College Consumer Intentions and Actions …

Poway, CA-based Trigger Direct Inc., a direct marketing firm, has partnered with Integras, the analytical services division of market researcher Claritas

Students looking to buy consumer electronics say they are the ones in control of the budget and brand-buying decisions, according to an online survey of 300 junior and senior high school students conducted by InsightExpress. “Students are more educated …

Catalina Marketing Corp. reported income of $10.9 million, for its first quarter, up from $4.3 million last year. The database marketing company reported

Joseph D. Livingston has been named executive vice president and COO at Precision Response Corp., a teleservices and e-mail management firm located in

Fast feeder Taco Bell has entered into an exclusive deal with Pepsi, to make Mountain Dew Baja Blast available exclusively at its restaurants nationwide. Mountain Dew Baja Blast features a Mexican-inspired tropical lime flavor and a turquoise-green …

Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

Direct Newsline—Spending on search engine marketing will nearly triple by 2009, according to JupiterResearch. The market for paid search is projected to grow 189%, from $1.9 billion in 2003 to $5.5 billion in 2009. The sharp rise in the cost-per-click …