Search Results for: research

Citing an interest in taking its sponsorship and lifestyle marketing specialty abroad, Velocity Sports and Entertainment LLC said it would be acquired by London-based agency holding company Aegis. Aegis will acquire 100% of Velocity shares, which are …

While ABC’s cross promotion of Monday Night Football and Desperate Housewives outraged millions of viewers, the network may have gotten what it truly wished for, media mentions that equaled about $10 million in advertising. The exposure value is based …

Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.      Strebel              Thomas           Strebel will oversee …

Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …

Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.

It’s a mantra that’s been repeated in a number of sessions: If you’re going to buy a sponsorship, you better save some cash to activate it. Coca-Cola learned that tough lesson a few years back when it bought a NASCAR race sponsorship but didn’t follow …

If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.

(Catalog Age) eBay Inc. is the latest online-only marketer to expand into print. The San Jose, CA-based Internet auction site mailed “several million” catalogs to a cross-section of its 125 million registered users.

Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing …

(O&F Weekly)—Strong? Weak? So-so? You decide. The online holiday sales forecasts are in, and as usual, the various projections contradict one another. For instance, comScore Networks, Inc. predicts a 23% to 25% increase in holiday spending from last …