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Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate

CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they

By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

A recent poll shows most kids think they are healthy eaters and aren’t sure what to make of all the fuss over America’s expanding waistline. But don’t

Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.

Do retailers get it? Do they know how to build relationships and brand in a multichannel environment? Jeffrey P. Kleinfelter, senior research analyst

In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for