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McDonald’s Vice President of Marketing Neil Golden will have his work cut out for him next April when he takes over as the company’s new chief marketing officer, experts say.

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer

McDonald’s yesterday named company veteran Neil Golden as its new senior vice president and chief marketing officer.

Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She’s a pioneer in the new list world of Internet-sourced data and media.

Kalmbach Publishing Co. has released a list of 21,360 subscribers to Art
Jewelry Magazine. This title reaches jewelry makers of all levels;
hobbyists and professionals included. Most subscribers are women with a
$65,000 median income. No telemarketing is allowed. Direct mail is the
source.

According to recent comScore figures, consumers spent $531 million on online non-travel purchases on Black Friday, a 22% increase from last year’s figure.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector