Search Results for: research

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.

Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study.

Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team.

Lake Group Media Inc. recently became list manager for the American
Indian Relief Council, an organization that works with Native Americans
who live on reservations.

InterActiveCorp, Walmart, Amazon, Target and Best Buy generated some of the heaviest online shopping traffic on Thanksgiving and “Black Friday,” based on figures released by online marketing research firms.

An activist group is pushing for the resignation of a top Consumer Product Safety Commission official for failing to take a stronger stance on toy safety and has created a YouTube video to get its message across

Direct marketers are spending a little more this year. They’re focusing a little more on existing customers, traditionally a very profitable segment.

Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

You seem to miss the Facebook point completely. If you are a “trend setter,” of course others will wish to emulate you.