Search Results for: research

It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them.

Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report.

Innovation and repositioning are enabling brands to remain competitive, according to a new study.

BOSSdev is a professional software development and creative solutions provider that specializes in best-in-class custom website design, advergaming, flash development, corporate branding, online marketing, ecommerce and other custom solutions. …

For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …

Specialists Marketing Services Inc. has been appointed to oversee the
Dell Magazines and Penny Press files. The combined master file has
414,234 subscribers and book buyers from the last 12 months.

Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.