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More than $18 billion was spent online during this Holiday season, an 18% increase over last year, according to ComScore Networks.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

Alcohol marketers have made “small progress” over the last five years in reducing youth exposure to print and TV advertising, according to the latest study from the Center on Alcohol Marketing and Youth.

Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.

At a time when consumers have hijacked brands through user-generated content such as blogs and videos, clients are asking this very question about their own brands. It becomes especially acute in the digital realm, which can seem like a consumer-generated free-for-all of YouTubers, bloggers and Facebookers all telling the world what they think of you 24/7.

It’s the Holiday Season and Santa isn’t the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.

Crain Communications Inc. tapped MeritDirect to manage Modern
Healthcare’s subscriber lists

TMN Group plc, a U.K. online marketing firm, has acquired Internet Business Group plc for 9.84 million pounds ($19.8 million) worth of stock.

HILL’S PET NUTRITION: is out with a cause marketing campaign designed to help homeless cats and dogs for the holiday season.

Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.