Search Results for: research

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

What should business marketers do when confronted with a voice-mail greeting?

After a bit of investigation, I didn’t find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one’s researching it, setting up tests, or figuring out best practices.

Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research

Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at , as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns.

Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.

American Express is conducting a consumer awareness campaign around gift card redemption prompted by its own research indicating that most Americans will receive at least one gift card during the holiday season.

This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.