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Today we meet Lutz Schremmer, a partner and vice president of list brokerage with MeritDirect. Schremmer has 12 years of experience as a witness to an industry reinventing itself.

Avrick Direct Inc. has taken management of its Movin’ and Spendin’ files
in-house. Approximately 2.2 million monthly hotline names are available
for new movers

Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.

E-mail marketing spending will go from $1.2 billion in 2007 to $2.1 billion in 2012, according to a new report from JupiterResearch

Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

Amazon.com, Inc.: The 2007 holiday season finished as the online merchant’s best ever, with its busiest day being Dec. 10 when more than 5.4 million items were ordered.

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

Those 65 and older feel that marketers talk down to them and don’t understand their needs. Baby boomers those born between 1946 and 1964 do not want to