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Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.

Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

Early in the New Year, a marketing research firm declared Wednesday the best day for e-mailers to send out their messages. This contradicted late-2007 research, which stated the choicest days were either Tuesday or Thursday. That finding, in turn, had refuted mid-year research that conclusively proved Saturday was the one day every e-mail marketer should embrace.

One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.

Online video watching grew 45% in the U.S. between late 2006 and late 2007, according to The Pew Internet & American Life Project.

According to a recent JupiterResearch report, e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012.

A recent study conducted by Simmons, a division of Experian Research Services, indicates that consumers who watch television content online are more attentive than their traditional TV set counterparts.

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball…