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The Nonprofit Federation of the Direct Marketing Association has given Kelly B. Browning, executive vice president of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund its Max L. Hart Nonprofit Achievement Award.

GoDaddy.com is likely to get a bonus bang out of its Super Bowl bucks, with plans to air an ad about one that didn’t make the cut for the Big Game.

John Nardone will join online predictive marketing firm as its new CEO on Feb. 1.

Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.

Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.

Today we meet Greg Branstetter, president of Hippo Direct, a small Solon, OH-based list brokerage firm that evolved from a bookseller catalog that he launched in 1992.

National CineMedia added Warner Bros. to its lineup of high profile content providers for its “FirstLook” movie theater preview program.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.