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This issue marks the 12th issue of Promo magazine that I’ve edited. Making it to that threshold seems as a good time as any to take stock of the publication’s

WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives

Most businesses don’t know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.

Rosalie A. Bulach. has stepped down as president of Name-Finders Lists
Inc. The company’s founder, Bulach is delegating more responsibilities
as she moves closer to retirement. She will remain as CEO.

The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn’t slowing down anytime soon. Since November

Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.

Worldwide revenues from mobile entertainment are expected to reach $64.8 billion by 2012, an impressive increase from 2007€™s $20.7 billion figure.

Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past — reflecting a maturing channel — non-travel online sales should hit $335 billion by 2012.

Spending on experiential marketing is getting a boost this year, according to a new survey by Jack Morton Worldwide.

One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.