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Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

Given the bleak predictions about the economy, retailers have mixed feelings about the strength of Valentine’s Day sales.

MAKE DOWNLOADS UNIQUE(When Is Too Far, December) I loved the column. Thanks for having the to say it. As for your Digital Directive piece, I’m

Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales

What began for many brands as an exercise in crisis management is now part of many marketers’ business plans for 2008. Listening in is getting budgeted.

Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they’re no different from ancestors of

Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be