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List Services Corp. has been chosen to manage lists of Latino consumers
and businesses for the Tamayo Miyares & Sherman, a multicultural direct
marketing agency.

The Direct Marketing Association’s Email Experience Council has taken over the Email Measurement Accuracy Coalition, it was announced today.

Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

Branded entertainment marketing grew 14.7% to an all-time peak of $22.3 billion in 2007 and is expected to grow by 13.9% to $25.41 billion this year, according to a report from PQ Media.

The Federal Trade Commission has filed suit against four companies and one individual, charging them with making false claims for weight loss products.

Recent figures released by comScore highlight the top gaining Web properties, categories, and search engines.

The Texas Department of Transportation’s travel division is offering a
monthly hotline selection for Texas Highways, a travel magazine with
134,985 subscribers.

Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.

THE COCA-COLA CO.: has purchased a 40% stake in Honest Tea Inc. the maker of certified organic beverages, including Honest Tea. Coca-Cola may elect to buy the remaining interest in the future. Financial terms were not disclosed.

Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads.