Search Results for: research
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Brindell Tapped for Weather Channel Marketing Post
Lynn Brindell has been named executive vice president of strategic marketing for The Weather Channel. Brindell had been senior vice president of marketing for TWC since 2006
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Age Influences Values, Worries in Online Shopping: Pew Report
When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.
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News Brief
GUINNESS: campaigns for National St. Pat’s Holiday with a Web site where U.S. supporters can sign on to
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Agencies
Deloitte Consumer Spending Index Plummets
The Deloitte Research index of consumer spending dipped to a new low this month, indicating the possibility of a dramatic drop in consumer spending, the company reported Thursday.
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Agencies
Give Me Two Minutes of Your Reading Time: A Tribute to Gene Schwartz
An acquaintance who knew him only as a big-time art collector once asked Gene Schwartz, “Do you work for a living?” A good question, given that Gene seemed to be rich with no visible means of support. But he rarely discussed his work because these society types wouldn’t have understood.
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Moroch Breaks First Work for The Travel Channel
Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.
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Bud Light to Go Lime with $35 Million Launch
Anheuser-Busch will add a lime-infused extension to its popular Bud Light product line this summer.
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Zeta Interactive Announces Executive Team Roster
Leading interactive marketing agency appoints CTO, CFO, CMO, CCO and other senior executives
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Online Purchases Reduce Offline Purchases
The majority of online buyers in the U.S. indicate that their online spending reduces their offline spending, according to a recent study conducted by the USC Annenberg Center for the Digital Future.