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Last week, amid the hubbub over Microsoft wanting to take out Yahoo while Yahoo looked for another date to the prom, the strike between members of the Screen Actors Guild and the studios officially ended with…

The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse.

When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

Wendy’s International, Inc. had named Paul Kershisnik as interim chief marketing officer, effective immediately.

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.