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Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm. That’s up from just over $600 billion last year.

Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

United Publications Inc. offers a controlled circulation file for
Security Director News. This title reaches 21,817 subscribers
responsible for security in industrial, financial, educational and
government facilities.

Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.

News Item: A new research system measures consumers

The American Diabetes Association has introduced a master file that
identifies buyers of book titles such as “The All-Natural Diabetes
Cookbook.”

MetaResponse Group has been chosen to serve as the list manager for S.A.
Advisory, a financial newsletter publisher and investment advisory firm.
Its list consists of 78,449 subscribers and buyers of telephone
investment advisory services. The unit of sale ranges from $80 to
$1,200.

Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.