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In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.

In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…

How To Reduce Affiliate Fraud – Delay Payments Two To Four Months

Spending on alternative media is expected to see double-digit growth this year, despite a slowing economy, according to a new research by custom media research firm PQ Media.

Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario.

It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean.

U.S. consumers aren’t making as many trips to the stores as they used, largely because of economic pressures and steps to save money, a recent Nielsen Co. survey found.

The company behind the Got Milk? tagline is rolling out a new campaign targeting teenagers to get them thinking about milk and music. Only this time, it’s using a social networking site to do it.

3BILL, the mobile division of Symbios Group, has acquired the social network platform Faces.com.

Information Strategies Inc. has tapped Direct Partner Solutions Inc. to
oversee a list of 104,740 subscribers to the online newsletter
ManagingYourHR.com. Postal and e-mail addresses are available for
targeting senior level managers. ALC Data Management was the prior list
manager.