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Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts.

Consumers are expected to spend $14.4 billion this year on food, apparel, gifts, flowers, decorations and candy to celebrate Easter, a recent survey said.

A list of 33,742 veterinary book buyers and journal subscribers is
available from Blackwell Publishing. Those named include veterinarians,
professors and researchers. Direct mail is the source.

eMarketer’s Geoff Ramsey and Didit’s Kevin Lee to Deliver Keynotes.

List Services Corp. has been tapped to manage this master file. It names
more than 1.6 million catalog buyers from the last 12 months. The
average sale was $50. Three-quarters of these customers are women. Dunn
Data Co. was the prior list manager.

Despite the dramatic impact and changes digital technology has had on consumers and the media, the one constant is the demand and need for great content.

Omniture Inc., an e-commerce software company based in Orem, UT, has formed a strategic alliance with Baidu.com Inc., China’s largest search engine company.

If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida’s Attorney General’s CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon…

Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.

American Express Incentive Services has named Matt Harris as vice president of marketing.