Search Results for: research

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

It happened again last month: Another JupiterResearch e-mail buyer’s guide, another round of press releases from all the service providers congratulating

Television and movie writers are now back to work. But will the audiences be back too? A poll taken by online lead generator Prospectiv during the strike

ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.

You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology

News item: A new research system measures consumers’ reactions to advertising. Test subjects wear a baseball cap containing microsensors that track changes

Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.

POPAI, the Global Association for Marketing at-Retail, said that it has finalized contract negotiations with Sheridan Consulting for a new shopper engagement study in the U.S. and U.K.

When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping.

U.S. consumer direct wine sales reached $2.8 Billion in 2007, a drop of 2% from the year before, according to market research firm, VinterActive LLC.