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Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let’s face it: Some problems strike closer

My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn’t rested on its laurels

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

The Marketing Arm, the lead agency on the Doritos account, brought in its wireless marketing arm ipsh to develop a mobile element and call-to-action that prompted people to name the product via text messaging

According to recent figures released by Nielsen Online, presidential candidate Senator Barack Obama has a healthy lead in the battle taking place in the realm of online video.

Let’s hope Kevin Aronin, founder and CEO of PlasmaNet Inc., handed out Prozac before giving a keynote speech at Direct Media Client Conference & Co-op. If he didn’t, his speech whirled a roomful of conference attendees from the depths of economic despair to the heights of opportunistic grandeur.

According to his prepared remarks, Aronin started with a litany of U.S. economic woes familiar to anyone who has read a business section during the last few months.

To some, Chicago may just be a city. But to others, it is a brand.

American Express has launched a Web site intended as a community where cardmembers can share their travel experiences

Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research

If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that