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JCPenney has named Ruby Anik as senior vice president and director of brand marketing.

Philanthropic activities can help drive business on a number of fronts.

As most marketers devote tiny amounts of their budgets to their e-mail efforts, the channel continues to deliver insane returns on every dollar spent, according to the Direct Marketing Association.

However, e-mail’s ROI has dropped significantly in the last year and will continue to do so, the organization said in its annual Power of Direct Marketing economic-impact study released last week.

A 14% increase in premiums is projected this year from insurance policies sold via direct marketing, according JCG Group Ltd., an insurance and financial services consulting group.

JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

Robert Matthews, the senior director of consumer marketing at Nintendo of America, plans to leave the company in December.

Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said.
Associates learned about Adam’s departure in an internal memo on Wednesday.

The Nielsen Co. and ESPN are collaborating to introduce Nielsen’s first combined TV and Internet household ratings system.

Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.

If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year.