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Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.

Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their

Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.