Search Results for: research

Owen Media Partners Inc. has debuted All Canada B2B 1 Million, a marketing and research database that contains more than 1 million Canadian businesses

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

I’m not a lawyer and not attempting to give legal advice. But, as a provider of one of the most used lead capture and tracking platforms, LinkTrust, I have seen lead generation campaigns go through dispute resolutions and negotiations.

When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

Online ad revenue for 2007 rose 26% worldwide last year to reach $21.2 billion, marking four consecutive years of record-breaking growth, according to a report from the Interactive Advertising Bureau.

Almost nine in 10 users of social networking sites believe the ads they see there either never or seldom line up with their specific interests and preferences, a new poll reveals.

Del Monte has named William D. Pearce as the company’s senior vice president and chief marketing officer, a newly created position.

Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans.

Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts

IHOP, INC. Corp. has named Michael J. Archer as president of Applebee’s International, Inc.,