Search Results for: research
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Web Advertising to Grow Despite Economy: Study
Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall, according to a study from market research firm IDC.
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The 2008 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Hola or Adios?
All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special
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ComScore Acquires M: Metrics for More Than $40 Million
ComScore Inc., a digital market research firm, has bought M:Metrics Inc., a mobile measurement company, for $44.3 million.
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Agencies
Meet the Broker: Diane Widerstrom
Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage
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2013: More Than One Billion Online Video Viewers
A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.
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Consumers Foresee E-Mail’s Continued Significance
A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future
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Subject Lines Should be 50 or 80 Characters Long, Nowhere in Between
Make sure that your e-mail subject lines are around 50 characters long, or 80 characters long, but not 60 or 70 characters long.
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One Billion Web Videophiles by 2013: Study
More than 1 billion Web users will be scanning video clips in five years, according to a new study by ABI Research.
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Agencies
Financial Services Mailings Drop in First Quarter
Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.
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