Search Results for: research
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Agencies
Credit Cards Offering Rewards May be Less Than Satisfying: Survey
Tight restrictions and confusing rules hamper many credit card holders from reaping their rewards, a recent study found
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In Web Video, Kids, Teens Outwatch Elders at Home
A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home
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Listline e-Newsletter 6/10
MeritDirect now oversees several lists for business/financial data
provider Edgar Online Inc. These include master files listing more than
400,000 registered users of Edgar Online -
Licensing Dips; Music Takes the Biggest Hit
U.S. licensing revenue dropped slightly to $5.98 billion in 2007 from $6.04 billion in 2006, a dip of .8%.
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Agencies
Meet the Broker: Pat Leone
Today we meet Pat Leone, senior account executive at Leon Henry Inc. She’s been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand
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Crayons to Push ‘Pink Lemonade Brigade’ for Charity
A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice
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Web Advertising to Grow Despite Economy: Study
(Direct Newsline)—Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall
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BlackBerry, Not iPhone Tops 1Q08
A recent International Data Corporation (IDC) report indicated that Research in Motion sold the most smartphones in the U.S. during the first quarter of 2008.
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Agencies
InfoGroup Merges Market Research Businesses
InfoGroup has combined two of its market research businesses
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Multichannel Marketing Boosts Spending, Nips Loyality
Consumers who shop through multiple marketing channels tend to spend more money but generally are less loyal customers, according to survey findings released by Opinion Research Corp.